Steppelander is a full-service digital advertising agency built for the open range of modern media — programmatic reach, precision targeting, and DSP activation that moves the needle.
From first impression to last click — we plan, buy, and optimize across every channel in the programmatic landscape.
Real-time bidding across premium inventory. We operate across all major DSPs with first-party audience activation and dynamic creative optimization.
Household-level targeting on streaming platforms. We manage CTV, OTT, and pre-roll inventory with certified access to premium publishers.
Custom attribution modeling, audience analytics, and clean room integrations. We turn campaign data into strategic insight, not just a dashboard.
In-feed, content recommendation, and native video placements designed to match editorial context and drive authentic engagement at scale.
Hyper-local targeting built for regional advertisers. We combine digital out-of-home with mobile geo-targeting to capture audiences in the real world.
First-party data onboarding, lookalike modeling, and cross-device identity resolution. We build audiences that scale without sacrificing relevance.
Deep-dive into your business goals, audience data, and competitive landscape before we touch a platform.
Build a media plan with channel allocation, audience segmentation, creative specs, and attribution logic baked in.
Launch across DSPs with trafficking precision — brand safety controls, viewability thresholds, and frequency caps enforced from day one.
Continuous bid optimization, creative rotation, and audience refinement — weekly reporting with executive summaries that cut through the noise.
We maintain managed service seats and direct API integrations with the platforms that move the market.
Programmatic display + native rebuild drove a 3.5x ROAS improvement over incumbent agency, with 40% reduction in CPM.
CTV + geo-fencing strategy for 6-location auto group. Increased showroom visits 28% while cutting digital spend 15%.
Compliant CTV + display activation for patient acquisition. Delivered 4.1x ROAS with full HIPAA-aligned data handling.
A digital advertising agency born from the conviction that world-class media strategy doesn't require a coastal zip code.
Steppelander was founded in Rupert, Idaho — in the heart of the Snake River Plain — with a clear-eyed belief: brands in the Mountain West deserve the same sophisticated media capabilities as brands in New York or Los Angeles.
We built Steppelander to be the agency we wished existed — one that combines programmatic expertise typically reserved for enterprise-level holding companies with the responsiveness and accountability of a dedicated partner.
"The steppe is defined by its openness. We bring that same expansiveness to how we think about media — no walled gardens, no black boxes, no ceilings."
— Steppelander Founding TeamRupert, Idaho sits at the crossroads of agriculture, technology, and community — exactly the kind of grounded environment that shapes honest, performance-driven work.
We share every impression, every bid, every dollar. You own your data, your accounts, and your results — always. No markup markups, no hidden fees.
We don't optimize for pretty dashboards. We optimize for business outcomes. Every campaign decision is made against the metrics that matter to your bottom line.
Small-town ethics meet enterprise capabilities. When something isn't working, we say so first. The best relationships are built on honesty, not happy talk.
We don't believe in proprietary lock-in. Our tech stack is built on open standards and integrates with the tools you already use — no walled gardens on our side.
Headquartered in Idaho, active across the Mountain West, and trafficking campaigns with national and global reach. We know both the steppe and the skyline.
The programmatic landscape never stops changing. Every team member maintains active DSP certifications and contributes to weekly knowledge-share sessions.
Every channel, every screen, every format — operated with programmatic precision and brand-safe execution.
We operate managed-service seats across all tier-1 DSPs. Our traders manage bidding strategy, audience segmentation, creative rotation, and frequency management with daily optimization cycles.
Household-level CTV targeting for cord-cutters and streaming audiences. We access premium CTV inventory through publisher-direct deals and auction packages.
Native placements built to earn attention rather than interrupt it. We design, deploy, and optimize native units across editorial networks that match your brand's context.
Hyper-local campaigns built for regional advertisers, multi-location businesses, and event-based marketing. We bridge physical presence with digital follow-through.
Your first-party data is your most valuable asset. We help you collect, onboard, model, and activate it across every channel — privacy-first and future-proofed for a cookieless world.
We believe in measurement that tells the truth. Our reporting stack combines platform data, third-party verification, and custom attribution modeling to give you a clear view of what's actually working.
Our technology stack is designed to meet the onboarding requirements of major demand-side platforms, data partners, and brand verification vendors.
Steppelander maintains active integrations and certified seats across the full programmatic ecosystem — from DSP access to verification and measurement.
We operate to the highest industry standards for brand safety, data privacy, and ad quality — meeting and exceeding DSP onboarding requirements.
Compliant with IAB TCF 2.2 and Open Measurement SDK standards for all placements.
Full consent management framework deployed across all campaigns and data touchpoints.
IAS and DoubleVerify pre-bid blocking on all campaigns. Custom exclusion lists per vertical.
Measurement against MRC viewability standards with third-party verification on all buys.
Steppelander meets the standard onboarding requirements for demand-side platform partnerships, including advertiser verification, business documentation, and billing setup.
Registered Idaho LLC / Corporation with EIN, active business license, and verifiable company history.
Bank references, credit history, and W-9 documentation available upon platform request. Net-30 payment terms standard.
Full adherence to platform-specific advertiser policies, creative guidelines, and prohibited content standards.
A selection of campaigns that demonstrate the breadth of what we do — and the depth of how we do it.
A 6-store Idaho grocer was running static banner buys with no audience segmentation. We rebuilt the entire program on The Trade Desk with first-party shopper data, dynamic creative tied to weekly specials, and a native layer for recipe content. ROAS improved from 0.9x to 3.1x in 90 days. CPM dropped 40% through private marketplace deals with local news inventory.
A 6-location dealer group in Idaho and Oregon wanted to reduce reliance on paid search. We built a CTV + geo-fencing strategy targeting in-market auto buyers using Experian audience data. Showroom foot traffic increased 28% while total digital spend dropped 15%. Cost per qualified lead fell from $210 to $79.
Patient acquisition campaign for a regional health system navigating HIPAA constraints. We activated CTV with contextual targeting only (no health data), cross-referenced with DMA-level appointment data. Delivered 4.1x ROAS with zero compliance incidents. Extended reach into Nevada DMA at 35% lower CPM than broadcast.
Regional equipment brand launching a new product line into Idaho, Wyoming, and Montana. Pre-roll video on YouTube + OTT combined with native content seeded into farm trade publications. Brand recall lift of 38% measured via Nielsen Brand Effect. Website traffic from target DMAs up 191%.
Whether you're looking to launch a new campaign, onboard onto a DSP, or just want to know if we're a fit — reach out. We respond to every inquiry within one business day.
432 A Street West, Suite 200
Rupert, Idaho 83350
(208) 555-0177
Monday – Friday: 8:00 AM – 5:30 PM MT
Saturday – Sunday: Closed
For platform onboarding requests, business verification documentation, or technical integration questions, please indicate this in your message or email us directly at contact@Steppelander.com with subject line "DSP Onboarding".
By submitting this form you agree to our Privacy Policy. We'll respond within one business day. We do not sell or share contact information.
Effective Date: January 1, 2024 | Last Updated: January 1, 2024
Steppelander LLC ("Steppelander," "we," "our," or "us"), located at 432 A Street West, Suite 200, Rupert, Idaho 83350, operates the website at steppelander.com and provides digital advertising and media services. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website or use our services.
By accessing our website or engaging our services, you agree to the collection and use of information in accordance with this policy. If you do not agree, please discontinue use of our services.
Information You Provide: When you contact us, submit a form, or engage our services, we may collect your name, email address, phone number, company name, billing information, and any other information you provide.
Automatically Collected Information: When you visit our website, we may automatically collect: IP address, browser type and version, pages visited and time spent, referring URLs, device identifiers, and cookie data.
Campaign Data: In the course of providing advertising services, we process advertising campaign data, audience segments, impression logs, conversion data, and related analytics on behalf of our clients. This data is governed by client agreements and applicable law.
Our website uses cookies and similar tracking technologies to enhance your experience and analyze site usage. We use:
You may control cookie preferences through your browser settings. Disabling certain cookies may affect website functionality.
We do not sell your personal information. We may share information with:
If you are a California resident, you have the right to: know what personal information we collect, request deletion of your personal information, opt out of the sale of personal information (we do not sell personal information), and non-discrimination for exercising your rights. To exercise these rights, contact us at contact@Steppelander.com.
For individuals in the European Union or European Economic Area, we process personal data on the lawful basis of legitimate interests, contractual necessity, or your consent where required. You have the right to access, rectify, erase, restrict processing of, or port your personal data, and to object to processing. Contact us to exercise these rights.
We retain personal information for as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce agreements. Campaign data is typically retained for 24 months unless otherwise specified in a client agreement.
We implement administrative, technical, and physical safeguards designed to protect your information. However, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security.
Our services are not directed to individuals under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that a child under 13 has provided personal information, we will take steps to delete it.
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party sites you visit.
We may update this Privacy Policy from time to time. We will notify you of material changes by posting the new policy on this page with an updated effective date. Your continued use of our services after any changes constitutes acceptance of the updated policy.
For questions, requests, or concerns regarding this Privacy Policy, contact us at:
Steppelander LLC
432 A Street West, Suite 200
Rupert, Idaho 83350
Email: contact@Steppelander.com
Effective Date: January 1, 2024 | Governing Law: State of Idaho
These Terms of Service ("Terms") govern your access to and use of the services provided by Steppelander LLC ("Steppelander," "we," "our," or "us"). By engaging our services or using our website, you agree to be bound by these Terms. If you are entering into these Terms on behalf of a company, you represent that you have authority to bind that company.
Steppelander provides digital advertising, programmatic media buying, campaign management, data analytics, and related services ("Services") as described in individual Statements of Work ("SOW") or service agreements executed between Steppelander and the client. The specific scope, timeline, deliverables, and fees for Services are defined in the applicable SOW.
Clients are responsible for: providing accurate briefing information and campaign objectives; supplying creative assets that comply with applicable laws and platform policies; ensuring they hold rights to all materials submitted to Steppelander; obtaining all required consents for data usage; and paying invoices within agreed payment terms.
Client retains ownership of all creative assets, brand materials, and first-party data provided to Steppelander. Steppelander retains ownership of its proprietary methodologies, tools, platform integrations, and processes. Campaign deliverables created specifically for a client under a SOW transfer to the client upon full payment.
Invoices are issued monthly or as specified in the SOW. Payment is due within 30 days of invoice date ("Net-30") unless otherwise agreed. Late payments accrue interest at 1.5% per month. Steppelander reserves the right to pause or terminate campaigns for accounts more than 45 days past due. Media spend deposits may be required for new clients or high-volume campaigns.
All campaigns must comply with the advertising policies of the relevant platforms and DSPs through which media is purchased. Steppelander will not knowingly traffic advertisements that violate platform policies, applicable laws, or industry standards. Clients are solely responsible for ensuring that their advertisements, products, services, and landing pages comply with all applicable laws and regulations.
Steppelander enforces brand safety controls on all managed campaigns and will not advertise on behalf of: businesses engaged in illegal activities; advertisers promoting content that is defamatory, obscene, or discriminatory; campaigns that violate the IAB Content Taxonomy for unsafe content; or advertisers flagged by DSP partner compliance teams.
Both parties agree to maintain the confidentiality of proprietary information shared during the engagement, including campaign strategy, pricing, audience data, and technical integrations, for a period of three (3) years following the conclusion of the engagement.
Steppelander provides services on an "as-is" and "as-available" basis. We do not warrant specific campaign performance outcomes, impression volumes, or conversion rates, as advertising results are subject to market conditions, platform algorithms, and factors outside our control. We make no representations regarding the fitness of our services for a particular purpose beyond what is expressly stated in an SOW.
To the maximum extent permitted by law, Steppelander's total liability for any claims arising out of or related to these Terms or our Services shall not exceed the total fees paid by the client in the three (3) months preceding the claim. Steppelander shall not be liable for indirect, incidental, consequential, or punitive damages.
Client agrees to indemnify, defend, and hold harmless Steppelander and its officers, employees, and agents from and against any claims, liabilities, damages, losses, and expenses arising out of: (a) client's violation of these Terms; (b) client's advertisements, products, or services; (c) client's breach of applicable laws; or (d) any third-party claim related to client-provided data or content.
Service agreements continue for the term specified in the applicable SOW. Either party may terminate for material breach with 30 days written notice if the breach is not cured within that period. Steppelander may terminate immediately for non-payment or policy violations. Upon termination, client is responsible for all fees through the termination date and any committed media spend.
These Terms are governed by the laws of the State of Idaho, without regard to conflict of law principles. Any disputes not resolved through good-faith negotiation shall be submitted to binding arbitration in Minidoka County, Idaho, under the rules of the American Arbitration Association. The prevailing party is entitled to reasonable attorney's fees.
Steppelander reserves the right to modify these Terms at any time. Material changes will be communicated via email or website notice. Continued use of Services after the effective date of changes constitutes acceptance.
Steppelander LLC
432 A Street West, Suite 200
Rupert, Idaho 83350
Email: contact@Steppelander.com